Redesign the UX and UI based on SEO data, the focus should be on improving the browsing experience for users and streamlining the checkout process. Firstly, enhancing product browsing involves implementing a clear navigation system with categories and filters, along with improving the display method for products to reduce user confusion. Secondly, addressing user frustration during checkout requires simplifying the process with a streamlined interface and minimizing the number of steps required. Overall UX/UI enhancements such as using clear language for labels and instructions, and ensuring design consistency across the app are crucial for a cohesive and user-friendly experience.